ERIN ANDREA CRASKE

With over 20 years of experience partnering with industry leaders such as L'Oreal, Reckitt Benckiser, Mars, P&G, Walgreen Boots Alliance, British American Tobacco, and SSL International, Erin has acquired essential skills for strategic development, profitability, and brand communication at any scale. Erin's corporate journey emphasized the importance of effective strategies as the foundation of lasting business success, and they have been recognized with accolades such as the Silver STEVIE International Business and PRCA Dare Communication awards.

Erin has contributed to Capital One's corporate Diversity, Equality & Inclusion training and achieved a remarkable +57% increase in brand equity within two months and a +589% brand contribution in a year. They have distilled their expertise into a practical strategy guide, 'From Purpose to Profit,' offering insights on building self-selling brands, ensuring business longevity, navigating oversaturated markets, and avoiding pitfalls detrimental to businesses.

As a leader, Erin has transformed mindsets, enhanced business efficiency, and achieved unprecedented brand performance. With 16 years of experience in mentoring, coaching, and education, and a deep appreciation for human nature and strong business ethics, they have cultivated solid relationships with partners and increased team retention, motivation, cohesion, and productivity.

Transitioning from the corporate world to coaching, Erin underwent a transformation that enhanced their empathy, compassion, and non-judgment, fostering peace, meaning, and balance and allowing them to let go of limiting beliefs and expectations. They have introduced the EffortlessnessTM philosophy, inviting business leaders to experience the power of profound, lasting transformation by embracing authenticity, elevating mindset, and mastering state of mind.

As an ICF-certified life, business, and expressive arts coach, a certified NLP coach and practitioner, a mindfulness and meditation instructor, and an emotional intelligence master practitioner, Erin integrates transactional and transformational coaching, therapy techniques, neuroscience, psychology, philosophy, art, mindfulness, and business advisory and education. Erin sees business leaders as human beings first, before they are entrepreneurs, and are eager to utilize their business, psychology, and coaching expertise to empower a long-lasting positive change.

If this resonates with you, please explore Erin's coaching services and let EffortlessnessTM guide you on a journey of growth, empowerment, balance, satisfaction, and meaningful success...

From Purpose To Profit

https://www.amazon.com/Purpose-Profit-self-selling-effortless-profitability/dp/1805170872